is the boss of the Chief of the Forest Service and a blatant promoter of the commercialization of our public lands. Here are some excerpts from his speech to Outdoors Recreation Week in June 98:
"We've made (National Forest recreation) a priority, we're promoting it, we're marketing it and we're seeking partners to help us help all Americans enjoy...their National Forests."
"We've developed a maketing strategy and an icon that we hope will become to outdoor recreation what the Nike swoosh is to sporting goods."
"We're looking towards the private sector to provide more support for National Forest recreation - for an expanded partnership with those who realize an economic benefit from recreation on the public lands."
"We need to develop stronger brand name recognition for National Forest recreation...through improved development of our brand of outdoor recreation."
"We've got a great product to sell."